Sponsored by:
Senator HOLLY T. SCHEPISI
District 39 (Bergen)
Senator JOSEPH A. LAGANA
District 38 (Bergen)
SYNOPSIS
Directs DOLWD to establish advertising campaign to attract candidates to health care professions; appropriates $1 million.
CURRENT VERSION OF TEXT
As introduced.
An Act establishing an advertising campaign to attract candidates to health care professions, supplementing P.L.1992, c.43 (C.34:15D-1 et seq.), and making an appropriation.
Be It Enacted by the Senate and General Assembly of the State of New Jersey:
1. a. The Department of Labor and Workforce Development, in consultation with the Department of Health and Department of Human Services, shall establish a multimedia advertising campaign to attract candidates to health care professions. The campaign shall:
(1) promote health care professions as presenting engaging, dynamic, and rewarding career opportunities;
(2) promote available scholarships, student loan redemption programs, and other available financial support opportunities for those seeking careers in health care professions; and
(3) use a combination of digital outlets, television, radio, print, and other media for its purposes.
b. The department, in developing and administering the general advertising campaign, shall also create targeted advertising to increase the recruitment of health care professionals:
(1) from underrepresented racial groups; and
(2) into high-demand fields, as identified by the Commissioner of Labor and Workforce Development in consultation with the Department of Health and Department of Human Services.
2. To effectuate the provisions of this act, there is appropriated to the Department of Labor and Workforce Development the sum of $1 million which shall be, to the extent permitted by federal law, paid for from monies received by the State under the federal “American Rescue Plan (ARP) Act,” Pub.L.117-2.
3. This act shall take effect immediately.
STATEMENT
This bill directs the Department of Labor and Workforce Development, in consultation with the Department of Health and the Department of Human Services, to establish a multimedia advertising campaign to attract candidates to health care professions. The health care field experienced shortages due to working conditions during the COVID-19 pandemic. The campaign will promote health care professions as presenting engaging, dynamic, and rewarding career opportunities. The campaign shall use a combination of digital outlets, television, radio, print, and other media for its purposes.
The department, in developing and administering the general advertising campaign, is also required to create targeted advertising to increase the recruitment of health care professionals:
(1) from underrepresented racial groups; and
(2) into high-demand fields, as identified by the Commissioner of Labor and Workforce Development in consultation with the Department of Health and Department of Human Services.
The bill appropriates to the Department of Labor and Workforce Development the sum of $1 million from the funds received by the State under the federal “American Rescue Plan (ARP) Act,” Pub.L.117-2 to effectuate the provisions of the bill.