STATEMENT TO

[First Reprint]

SENATE, No. 1435

with Assembly Floor Amendments

(Proposed by Assemblyman FREIMAN)

ADOPTED: FEBRUARY 25, 2019

This amendment would modify the bill to require the Division of Travel and Tourism in the Department of State, in consultation with the Department of Transportation and the Department of Agriculture, to establish a marketing and advertising campaign to attract the State’s residents and visitors to wineries and viticulture attractions in the State through the erection of outdoor displays or advertising on real property within public view.  The amendment would authorize the Director of the Division of Travel and Tourism, in consultation with the Commissioner of Transportation, to establish reasonable fees to be charged to participating wineries and viticulture attractions for the fabrication, erection, and maintenance of outdoor displays or advertising erected, including the cost of acquiring rights-of-way and replacing damaged or missing displays.  Also, the amendment would authorize the New Jersey State Council on the Arts in the Department of State, in consultation with the Division of Travel and Tourism and the Garden State Wine Growers Association, to establish a visual arts competition, for aesthetically pleasing, original art to be displayed as outdoor displays or advertising. 

      Currently, the bill requires the Department of Transportation, with the Department of Agriculture, to create a “Viticulture Trail Sign Program.”