ASSEMBLY, No. 5013
STATE OF NEW JERSEY
INTRODUCED NOVEMBER 19, 2020
Assemblyman ANDREW ZWICKER
District 16 (Hunterdon, Mercer, Middlesex and Somerset)
Assemblywoman LINDA S. CARTER
District 22 (Middlesex, Somerset and Union)
Assemblywoman VALERIE VAINIERI HUTTLE
District 37 (Bergen)
Assemblymen Mazzeo, Verrelli, Johnson and DePhillips
Directs Secretary of State to develop national marketing campaign promoting State’s innovation economy.
CURRENT VERSION OF TEXT
As reported by the Assembly Science, Innovation and Technology Committee on February 22, 2021, with amendments.
An Act directing the Secretary of State to develop a national marketing campaign to promote the State’s innovation economy and supplementing chapter 16A of Title 52 of the Revised Statutes.
Be It Enacted by the Senate and General Assembly of the State of New Jersey:
1. a. The Secretary of State shall develop and undertake a national marketing campaign to promote the State of New Jersey’s assets as an innovation economy, to attract people, businesses, entrepreneurs, and investors in other states, and to both promote and increase the State’s high-technology and high-skilled workforce. The marketing campaign shall include, but may not be limited to, the following elements:
(1) a branding strategy to publicize the State’s assets and to strengthen the State’s innovation economy brand;
(2) promotion of the State’s employment opportunities in the high-technology and high-skilled sectors of the economy, the well-paying wages in those sectors, as well as the infrastructural, workforce, investment, and other assets that make it ideal for people, businesses, entrepreneurs, and investors to locate and grow their business in New Jersey;
(3) targeted marketing to specific populations, including out of state businesses, entrepreneurs, investors, recent college and graduate school graduates, young professionals, and other persons interested in starting a high-technology business or bringing a research idea to commercialization; and
(4) any other element the Secretary of State deems appropriate.
b. The marketing campaign shall incorporate a range of media, including radio, television, print, and internet platforms.
1c. The Secretary of State shall contract for payment of the marketing campaign with a private nonprofit organization qualified for exemption from federal taxation pursuant to section 501(c)(3) of the federal Internal Revenue Code, 26 U.S.C.s.501(c)(3) and that supports business relocation to, and entrepreneurship in, the State.1
2. This act shall take effect immediately.